Instagram is often described as being ‘Twitter’ with images and this is largely a fair description of what the social media platform does and how it works. But to say that that is all Instagram is would be a big disservice.
Instagram is actually an incredibly powerful tool, a highly nuanced platform and something that deserves a big place in every single internet marketing campaign.
And now, Instagram has added to its roster of capabilities even further with its awesome ‘stories’ function.
Instagram has gone from being an indispensable and highly underused tool for engaging with an audience and establishing authority, to being something even more powerful – an opportunity to bring your fans along with you and to let them feel like they’re really a part of your brand.