A picture may be worth a thousand words, but a picture or a diagram has nothing on a video. Seriously. If a picture can pack so much communication value, you can’t even imagine what a video can deliver.
Indeed, videos are worth thousands of pictures because they convey emotional connection. They communicate a sense of urgency. They efficiently explain concepts, and they reduce what could be confusing ideas into symbols or sequences most people can understand.
Videos are so powerful that more and more people are searching for them on the internet instead of text. Let’s face it, most people are in a hurry. They don’t have time to read through an article and piece everything together. This is especially true for articles that have absolutely no graphics. For too many people, text is simply too flat.
With video, you feel like you are dealing with a real person giving you information. It’s easier to get into the video emotionally. It’s easier to get engaged. In fact, if you think you missed something or if a concept kind of flew over your head, you can easily backtrack on a video and review that portion.
It is no surprise that more and more marketers are making a lot of money using videos. They use different types.